One decision point in all studio engineering allocation is the mix between features and tools...

The temptation is often to weigh things heavily towards features, because it provides something new for players, making the experience (in theory at least) more compelling.....

We're thrilled to announce that over 5 thousand "United in Pink" charity packs were purchased by our amazing Fashion Empire player community in support of the fight against Breast Cancer in Pinktober.  The full proceeds were donated to the National Breast Cancer Associ...

One of the awesome parts of Fashion Empire is the creative freedom, which when combined with our challenges results in some fantastic results by our talented players... like these:

Anime fever?

Let's get married!

Solid gold baby... 

It was all yellow...

Our deeply thoughtful and hygienic CEO Simon (hey I'm writing this post at 1030pm in the office so I get to choose the adjectives) recently presented at Mobile Game Forum event here in Hong Kong...
 

*switching to first person*

My topic was about the interesting trend...

Well, lots of news lately... first things first, we hit a milestone for our little studio - passing 30 million downloads!

Thanks AppAnnie for summing it all up for us!

It actually happened some a few months back but we don't really track cumulative totals in our daily...

Over at Gamasutra I just posted an article on how we test game art, including everything from concepts, game art through to production icons.
 

If you're interested in the nuts of bolts of how we create our games check it out!

Well this is a great way to start the new year of the monkey.

Our new title Fashion Empire just got featured by Google Play in the U.S. - a first for our studio!

We're all excited about this, and about to head out for Yum Cha to "open" the new year and enjoy this miles...

Happy new year!

On my game design blog, I just posted about what it might take to kill Clash of Clans, analysing what I think is a particularly interesting new entrant, Gods of Olympus, in the battler space.

Now, I should say that Frenzoo is not in the midcore pvp mark...